My role
Designer
Agency
Critical Mass
Team
Channel Interactive
Throughout the creative process, I worked closely with copywriters, developers, graphic artists, producers, and other professionals, ensuring that our projects are executed at the highest caliber. My responsibilities include designing a variety of deliverables for Apple's Partners, such as designing Marketing and Compare pages, creating Interactive Banners, designing Emails (Direct Messages), and constructing Product Detail Pages (PDPs).
Design Process
The design process for each deliverable is divided into three parts. The first part is handled by Designers, the second by the Graphic Production Team, and the final part is Design QC (also done by Designers).
The process for each deliverable is similar. It begins with collaborating with the Art Director to conceptualize the content. In the design creation phase, I gather files and references, remove copy, links, and UI elements used at Apple.com, and incorporate elements that adhere to Design Systems and Channel Standards for Apple Partners. Once the design is approved, I create a Spec Sheet for the Graphic Production Team, detailing font sizes, colors, logos, icons, backgrounds, etc. After the Graphic Production Designers finish their work, I conduct Design QC to ensure that the content, spacing, and alignment align with the original design intent.
